The Purple People Bridge is currently fulfilling its purpose as a bridge, connecting downtown Cincinnati to Newport, Kentucky, but there is potential for improved signage, placemaking, and convenience of use. Residents and tourists agree that it is an enjoyable location and want to see opportunities to spend more time using the bridge for recreation and leisure.

Sarah Stevens and I collaborated on this project. Together, we conducted interviews, iterated through sketching, developed the brand, and tested sizes in order to create our signage system. Later in the process, we split workstreams. Sarah focused on elevations and materials, while I created the renders.

Featuring a large placemaking photo spot at the Ohio and Kentucky entrances and an exciting new state boundary line experience, this system reflects the architecture of the bridge and makes use of the unique steel and black iron that give the bridge its personality. And of course, the signs are incredibly purple.

27th Cincinnati Design Awards student winners in EGD